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Thursday, December 08, 2005

As the Stomach Turns (More on the Ford Soap Opera)

Christian Grantham reacts to my post on getting a comment from the Texas Ford Dealer, Jerry Reynolds.

There's a good article in DC's Metro Weekly on the issue. Kathleen deBold, executive director of the Mautner Project for Lesbian Health, has a perceptive comment:

"Corporations exist to make a profit, and the profit motive can make for fair-weather friends," she said. "This just shows why we have to be vigilant in watching what's going on behind this scenes."

Still, she said, Ford's actions don't necessarily make sense from the profit perspective.

"It's a very silly thing for a company to do, because if they want to make money, they should be selling to every consumer," she said, noting that studies have shown the gays and lesbians are well-educated consumers who remember things for a very long time.

"If Ford is worried about their bottom line, they'll reconsider this," said deBold, who then pointed to an earlier campaign by AFA's Wildmon. "Making any kind of a deal with someone who thinks Spongebob Squarepants is evil, that's not really Harvard Business School-type decision making."

Thanks to Dan at GayPatriot for referencing the coverage at Lloydletta in his post on the topic.

This topic has hit E Democracy's St Paul issues list.